The Afternoon opened in Omaha in 1962 as an art gallery with the
addition of a few worldly goods. Everyone wonders why our store is
called The Afternoon. The name is a reflection of the original
operating hours--it was only open in the afternoon.
From the beginning merchandise has been distinctive and eclectic.
Continuing to sell unique and wonderful items and to provide our
customers with the pleasure of discovering them is our mission.
With all the new exciting merchandise coming in every day this is a
stimulating place to shop. We want our customers to have fun and
enjoy the experience.
This website represents a small portion of the items in our stores.
We hope you will visit one of our retail locations (Westroads Mall
and Midtown Crossing in Omaha, Nebraska, and Mall of America in
Minneapolis, Minnesota) and have a chance to see our wide array of
well-designed and witty merchandise.